Pinterest is a powerful platform for retailers and business owners. They can run their eCommerce business on Pinterest and sell on Pinterest. It’s estimated that there are over 431 million active users on Pinterest who spend an average of 4 hours per month on the site.
With this much traffic, it’s no wonder that Pinterest can help you promote your eCommerce business and see a boost in conversion rates. But how do you get started?
There isn’t just a single marketing strategy to promote your online store or your eCommerce business on Pinterest. There are many strategies that work well together to drive traffic to your site and increase sales. Here’s a great list of 9 strategies that will help grow your audience and encourage shoppers to make purchases on your website.
Understand the Pinterest landscape
To run a successful eCommerce business on Pinterest, you need to understand the big picture of how the platform works.
Pinterest is a search engine and a social media platform in one. Users come to Pinterest to discover new ideas, products, and content. They are on a mission. They type in their query in the search bar or click on an image tag and get thousands of results.
That’s why being visible on Pinterest for the right keywords should be your top priority as an eCommerce entrepreneur.
The best part is that Pinterest doesn’t require a lot of hard work from marketers to get found in search results. Unlike Google, you don’t have to spend months building backlinks and optimizing your content for specific keywords to rank high on their platform.
Create a business account
The first thing you should do when you start using Pinterest for business is to upgrade your account from a personal Pinterest profile or personal account to a Pinterest business page. This will give you access to advanced analytics tools and advertising options.
A business page also allows you to create more attractive “Buy” pins that link directly to your product pages, which can help you generate more sales and sell on Pinterest.
Build your Pinterest business page
Build your Pinterest business page to include a company name, logo, and values. Include a link to your website so people can easily find you. This will help establish credibility for your brand and make it easier for people to find you on the site. If you’re not sure exactly how to create a profile that will attract customers or how to use Pinterest as a business, read this blog post.
Use visual content in your feed
The power of Pinterest is in its visuals. As an eCommerce company, it’s important to use visual content in your feed and on your boards. One way to do this is by including photos of your products throughout the site. This can be a photo of the product alone or a photo featuring a customer using the product.
Another option for including visuals in your feed is through video. If you have videos of how to use your products, you can provide people a better sense of what it would be like to use them and encourage them to buy.
Pinterest also offers another way for users to find products with its “Pinner says” bar that appears at the bottom of each pin. This bar allows users to see which items are trending among other Pinterest users across the country and around the world. You can include this bar by adding “pinner says” to your board name when you create it.
Users will see this as they scroll through Pinterest and will be able to see what others are saying about your products before they purchase them.
If you don’t have any photos of your own products, use stock photography that relates to what you sell.
Use hashtags to boost visibility of your ecommerce business on Pinterest
When you upload a picture with a hashtag, it will be seen by more people and will attract more clicks from relevant followers. You can use hashtags that are specific to your industry or products. For example, if you sell maternity clothing, adding the hashtag #maternityclothes to your picture helps target an audience that is looking for maternity clothes. If you have a more general product, like scarves, adding #winterfashion would help you connect with customers who are searching for winter fashion ideas.
Hashtags also work well with boards because they allow you to group pictures together and keep them organized. So if someone searches for #summerfashion on Pinterest, they can find all the pictures of summer fashion that feature in your board rather than just one photo of summer fashion in isolation.
Feature products on your feed
If you want to see an increase in traffic, make sure to keep your feed fresh with new and exciting products. You can do this by posting a weekly or monthly list of brand new items. By featuring new products on your feed, you’ll show shoppers that you have something new to offer and they’ll be more likely to visit your site.
Show what’s new
This strategy is especially helpful for seasonal businesses like retailers who offer holiday decor year-round. For example, let’s say you sell home decor and you happen to have a new rug that just came in. You could post about the new rug on your company’s Pinterest page with a link back to the product page or your main website.
Another way you could use this strategy is if you have a promotion running in-store and want people to come in and take advantage of it before it ends. You can use this strategy to remind people that they only have a few days left to take advantage of the promotion.
Get creative with product pins
Pinterest allows pinners to upload pictures of their favorite items with nicely designed text overlays and title descriptions. You can use these types of rich pins to advertise your products, especially if the picture is something that would interest the type of person who would be interested in your products. For example, if you are selling children’s clothing, you might want to post pictures of children wearing your clothes.
These images will encourage people who love children and babies to check out your store and make a purchase.
Link back to your products and website on Pinterest images
When you pin an image on Pinterest, it’s important to link that image back to your products and website. This will make the most sense for retailers who have a Pinterest account specifically for their eCommerce business. When you’re pinning images, be sure to include a headline with a call-to-action phrase that directs users to your website.
Remember, you don’t want to use phrases like “click here” or “shop now.” Instead, use words like “find more of this item” or “more items in this style.” This will encourage visitors to explore other products on your site without feeling pressured into making a purchase right away.
What if you don’t have a Pinterest business account?
If you don’t have a Pinterest account for your store yet, there are many ways to promote your products on Pinterest. For example, you can set up boards that highlight certain categories of products and brands with links back to your site–like “Home Decor” or “Women’s Clothing.” You can also create boards with different product categories or collections on them–like “Spring Trends” and “Back To School.”
Add a “Visit Website” Link in Your Bio
If you don’t want to include your website address within the body of your Pinterest posts, you can add a “Visit Website” link in your bio. While this won’t show up on every post you make, it will be visible on your profile and whenever someone sees one of your pins. This is also a good idea if you have a long URL for your site; it prevents people from having to type out the whole thing.
So, that’s our little crash course on Pinterest as a whole. In summary, it is undeniably an important social platform for eCommerce businesses today. It can help you market your products and even drive sales. As long as you have a strong marketing plan in place, consider the various elements of Pinterest outlined here, and put actions behind them; Pinterest will be a positive force in the success of your business.