When and how To Hire A Website Designer

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When and how To Hire A Website Designer

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You should hire a website designer if you have a business and you need a website design to bring it online, to grow your audience, and reach new potential customers. Having a website is a huge part of any business’s sales strategy. You will need to make sure that you identify your website design needs and the objective of your website to make sure you hire a website designer who specializes in that or those fields.

A big part of any business’s reputation comes from its web design. It is only natural nowadays for Google a business to check its online presence before engaging in any kind of business. Long ago, people would look at your building, your infrastructure, your equipment and judge your business by the quality of these material things. Now that communication has removed many borders and that it is easier to do business with anyone nationally or internationally, you will be judged by your website and online presence.

Do you Need to Hire a Web Designer?

Before you jump online and start Googling” website designer near me”, there are a few things you should consider:

  • Do you have an adequate budget for your website design?
  • Can your business afford to wait 4 to 5 weeks before launching the website?
  • Would you rather let the website designer take care of all the technical backend setup of your website?

When to Hire a Web Designer

Before you go and hire a website designer, there are a few things you need to have. You cannot choose to build your website if you have no budget, brand identity and content. A professionally designed website will have all of this and elevate your brand. Some website companies like AB Designs offer a comprehensive digital service including all of these.

Having the budget for web design

A website makes it a business!


Even though a website is essential for most businesses to grow today, a badly designed website will have the opposite effect. There is much more to website design than just the visuals and a professional web designer knows that as opposed to the cheap labor you can randomly find online. The good news is that you do not have to start with a fully-fledged comprehensive website.

You can invest US$1,500 and begin with a small single-page website and as your company’s cash flow grows, you can expand your website and grow your online presence.

Having the Brand Strategy

Website visitors will spend an average of 7 seconds on your website before deciding if your content is of any value to them. Communicating your brand value in that little amount of time is a job for your brand director.

When you hire a website designer, they will apply your brand design to their website design. After all, your website is there to elevate your brand. The best solution is to find a website design agency that also offers Brand design. That way, it is more likely that your brand design integrity will be respected during the website design process.

That said, if you already have a brand identity, then you will send your brand guide and the graphic assets to the web designer at the beginning of the project.

Having the website content

Sometimes, you will be tempted to write your own website content. That is a big mistake.

No one esle than you knows your business better. No one else than a content writer knows how communicate it better.


Website content is not only there to inform the readers of what you do or to be only informational. Website content optimization is a technical skill that will allow Google to better understand what you do and rank you better, and captivate your audience and send a message as clearly as possible, thus increasing your conversion rates. In the first few seconds on your website, your website visitor wants to know what you offer, and whether it matches their need.

Choosing a Designer

There are a lot of websites online which are dedicated to helping connect businesses to website designers. However, it is not easy to filter the junk out to retain only the best quality options. However, it is easier if you already have some basic criteria to filter them out:

  • You should be able to see their portfolio with decent quality work. Check for the footer links of the portfolio websites which should link back to their own website and confirm whether they have designed the websites.
  • Check for reviews and testimonials on their website as well as on their social platforms. Google reviews and LinkedIn reviews are the most reliable ones.
  • Your website designer or website design company will uinderstand the importance of social media and will have a presence on many of them.
  • You should be able to see their content being posted regularly in the for of blog articles. An active blog means they are keeping up to date with trends and write to demonstrate and share their expertise.

Deciding on a budget for a web Designer

This is a very unknown area, even for web designers, there is no fit-it-all budget or anything of the sort simply because all businesses ‘ needs and objectives are different. If you would like to have a better idea of how much a website design can cost, we suggest sending an email to admin@arnaud-brunel.com and to include as many details as possible regarding your brand, the message, the objective, and some examples of websites you like and why.

Where Can I Find the Best Web Designer?

The best place to look for a website designer is on google and on social media. You will be able to see their portfolio and reviews as well as get in touch easily to request quotes.

If you are looking to hire a website designer, get in touch with us and tell us more about your project. AB Designs has all the digital creatives necessary to provide a premium website design as well as excellent service and project management to make the process easier for you.


No digital marketing expertise is required here to know that a website is an essential tool to any modern business. If you want to generate leads, expand your business, you will need a website designer to help you create the best online tool.

There is a great advantage of hiring a Digital Creative agency as they will often have all the skills nested under one roof to create a premium website design and it will cost you less than hiring the different talents from multiple locations.

If you are looking for a website design agency to create a modern website design for your business, get in touch with us at AB Designs and tell us about your business and your vision and let us tell you how we can help you achieve this.

You can also send us an email at admin@arnaud-brunel.com or schedule a free introductory call.

Website Design FAQ

What does a website designer do?

A website designer will create the whole layout of your website from a UI/UX perspective and merge your text, media, and brand identity in a structured web page offering the best experience to website visitors. they will usually only work on the front-end aspect of your website. However, some expert web designers will also work on the back-end to create the functionality that websites sometimes need.

Web designers will usually focus on creating ap good user experience for your website across all devices and across all screen breakpoints and make sure to keep the visual integrity of your brand across these devices.

Are there different types of website designers?

There are two main types of website designers:  User Experience (UX) designers and User Interface (UI) designers. 
UX designers will focus on the interaction that humans will have on your website by making sure that their journey is as smooth, pleasant, and intuitive as possible.

UI designers will focus more on how a website page will function for the visitor and focus on visual aspects such as icons, doodles, effects, buttons, and spacing.

How long does it take to create a website?

The timeline will depend on your availability, the availability of the content, and graphic assets in case you already have a brand design. If you already have everything and only need a static website with no complex functionality, you could have your website live in 5 days.

Other bigger projects can go on for a few months, especially if everything has to be created from scratch.

Why hire web designers?

If you are building a website to fulfill an objective such as generating leads or selling a product, you will need a website designer who has skills in creating websites optimized for search engines, which perform well according to Google’s guidelines and that offers a great navigational experience for your website visitors to lower your bounce rate and increases the conversion rate.

Technical skills are required as well as experience with the way search engines treat websites and how users react to multiple different website layouts. all that data is available to experienced website designers and they will use it to create an optimal experience for your website visitors and create a results-driven product.

How much does it cost to hire a web designer?

The right question is how much does it cost to get a specific type of website with specific functionalities. Hiring the web designer comes in relation to the latter and whether or not they have the required expertise to offer you what you are looking for.

Websites can cost anywhere between US$1000 to US$100,000. In our experience, most static small business websites cost an average of US$4,500 and most medium-sized business websites cost between US$15,000-US$20,000.

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