You have a website and you are wondering just how to show up on the front page of Google while there are more than 2.2 million searches on any given day. You have probably done your own research on Google and found about our Internet Marketing company which providesInternet Marketing services for WordPress, other SEO agencies which provide professionalInternet Marketing services, or affordableInternet Marketing strategies and SEO tips and tricks; But what doesInternet Marketing services really mean. By now you know it entails search engine optimization but what do you need to optimize? How to use the internet for marketing? Is it your website performance? Is it the website copy? Is it creating a network of backlinks? Is it publishing new and fresh content regularly? YES! Yes and much more.
Definition of INTERNET MARKETING SERVICES
Internet Marketing services is the art of optimizing various aspects of your online content to rank higher in an organic manner on Google and other search engines. When we say ‘your content’ this means the specific keywords you have carefully chosen to optimize your content with after doing your keyword research. There are many ways to optimize your content and we will take a look at several of them in this article.
Why are Internet Marketing services important?
You have a business website and you want it to succeed. This means that you will need to have a solid online marketing strategy. Your strategy is what will bridge the gap between you, your content, and your audience. Most users on Google will only look at the first page of results and only click on the first 5 organic links. So, making sure your links show up at the top of the first page is what will make or break your chances of success.
In fact, even if you do appear on the second or third page of Google, it is almost the same as if you were not ranking at all as most people don’t even bother clicking on the second results page.
Different ways of using Internet for Marketing
Google updates its algorithm regularly and even though most of the determining factors to rank organically are not released t the public, some of these factors have been identified and listed by backlinko. While having this list is pretty helpful, there are 2 main types ofInternet Marketing services set of techniques which you may choose from. It’s like choosing between the light and the dark.
Black hat SEO
Google has many rules and there will always be many ways to bend or walk around these rules. Black Hat SEO focuses on ‘machine efficiency’ and does not factor in human interaction. This technique can show very quick results and you will probably be able to earn some money but the strategy is not only focused on short-term results, it also has a very short lifetime.
Black Hat search engine optimization is basically creating a lot of backlinks from relevant or irrelevant sources and spamming the web with links to your content. Google algorithm is always updated to penalize these websites and the black hat SEO specialist then has to find new ways of going around the rules. This results in constant massive efforts to avoid penalization and continue ranking.
Using this technique will, in most cases, lead to penalization with all chances to build anything sustainable ruined for the marketer and the business.
White Hat SEO
White Hat search engine optimization focuses on the sustainable way of ranking organically on Google. Instead of focusing on ‘machine efficiency’, it takes human interaction into account and favors enhanced human experience.
White Hat search engine optimization techniques focus on the quality of the content being delivered, how easy it is to access, properly labeled images, proper grammar and vocabulary, etc.
Grey Hat SEO
Now, you don’t have t choose one side. Obviously, as an agency, AB Designs will always favor White Hat strategies but the world is not always black or white. For example, Google said that they did not like seeing backlinks created through guest posting. However, having backlinks from high DA websites will increase your chances of ranking organically. These same backlinks are also often gained through guest posting.
Google can be quite controversial at times and this is where there is room for Grey Hat SEO techniques. While we avoid using strategies that Google penalizes, we can analyze Google’s algorithm and see how to stay relevant, provide value and stay in a ‘safe zone’ while marketing our content aggressively online.
Internet Marketing services is a game with ever-changing rules and you need to play along, try new strategies, improvise sometimes, and keep watching out for upcoming changes in algorithms.
On page and Off pageInternet Marketing services
There are two main places to start working on your SEO strategy. You must first look at your website and everything it contains and how well it performs and then only you may start looking at ways to market it. What good would it be to market a product which is unpolished, unfinished, and underperforming? Let’s take a look at the different aspects of each strategy.
On page SEO
On-pageInternet Marketing services is the process of making sure that all your content is optimized for search engines, that it is structured in an SEO-efficient way, and that all this content can be accessed easily and fast.
Before even starting to look at optimizing your website or your copy, you need to know what you want to rank for. Choosing keywords for yourInternet Marketing strategy is the foundation of any SEO exercise. It used to be easy to rank for any specific keyword by adding it a few times in our content and tricking Google into displaying this content whenever this keyword was queried. Nowadays, there is fierce competition and each keyword has its own SEO difficulty according to specific countries.
You can use a tool such as Ubersuggest to query keywords and find out the volume of searches carried out for these specific ones and also conveniently find related keywords. The reason you need to research your keywords is that the most obvious keywords are often already saturated. For example, if you look up a keyword such as “Digital marketing”, chances are that a lot of companies are using it and already rank for it either organically or through paid ads. However, using your keyword research tool, you might discover related long-tail keywords such as “Digital Marketing Strategy” or ” “Digital Marketing for small businesses”.
The advantage of using keyword research is that it gives you a chance of ranking for a search term that has a decent volume of queries, long-tail keywords also allow you to better target your niche and you will be able to rank much faster than if you were trying to compete for a very widely used keyword.
Now that you have done your homework and found your keywords, it’s time to write your website copy and start using internet for marketing. Ideally, you may use a combination of 3-5 keywords per page for your website with one of them as the main keyword.Internet Marketing reports tend to show that the keyword density (amount of times your keyword appears compared to the volume of words in your content) should be around 2.5% – 5%. You should also use some related keywords in your copy as this will indicate to Google that your content is relevant.
One mistake to avoid is to copy content from a website and slightly modify it thinking that Google won’t notice. Google’s AI gets updated regularly and you will get penalized. Take your time, write a copy that is a minimum of 600 words (I would recommend 1200-1500 words), and make sure you stay within the appropriate keyword density. You don’t want to be seen as stuffing keywords (the act of inserting the keyword multiple times in a non-natural way to trick search engines). This is another way to get penalized.
Regular fresh informative content
Now, your website copy is done. However, for bestInternet Marketing results, you need to keep producing quality fresh content for Google to start “liking” you. How do you do that? Simple! Write informative blogs. Use the same optimization technique for your web pages. Research keywords and use them in the body, heading, and subheadings of your article. Ubersuggest also allows you to find related questions and the volume of queries. This might be useful in determining the title of your articles.
If you are using WordPress, you can use plugins such as Yoast SEO or Rankmath which will give you indications regarding keyword density and overall guidance to write optimized content for your blogs. These plugins make SEO for WordPress much easier to understand as they provide a lot of guidance as you are adding your content.
A useful tip would be to carry out some competitive analysis, see what your competitors are ranking for, analyze their keywords, read their articles, and then produce something better, more informative, more in detail. There are many ways to make your content more attractive to Google. We prefer the Rankmath plugin to optimize our blogs as it is easier to create rich descriptions.
You might consider inserting a table of contents in your articles as the longer they get you would need to think of ways for your audience to navigate easily through the content. Table of contents is also very useful for internet Marketing services as they provide a way for Google to better understand your content and thus you get better indexing.
ALt-text and meta descriptions
Professional use of internet for marketing entails you must include optimization of Alt-text and meta descriptions. Alt-text is the text which you add to an image to help Google better understand what it is. You must have seen images show up while you were performing some Google search; These images appear because they have your query keyword in their alt-text.
The meta descriptions are also very important forInternet Marketing and this is what shows up as text under the title in a google search. This not only tells Google what is in your content but it also tells your potential audience what they can expect to find on your website or in your article.
Setting up a CDN
If you are targeting international customers then you need to have a look at CDN options. A CDN is a content delivery network. Basically, it implies making copies of your content on multiple servers worldwide so that this same content can be accessible to people fast. Google will favor fast-loading content and if your website is hosted in Europe and someone wants to access it from the United States, this person would have to download the whole content from your server in Europe with all the lag and delay.
To avoid that, find an internet marketing company that offers CDN setup in their professional SEO service or package and ask them to set this up for you. If you want to do it by yourself, there are plenty of resources available on the net. We use Nitropack as it has given us incredible results on GTMetrix and Google pagespeed so far.
Page speed optimisation
Page speed optimization is something you do along with setting up your CDN. There are free tools to check your page loading speeds (see above screenshots) and some of them will give you a detailed list of what you need to address. Some issues can be dealt with by anyone with a minimum of technical knowledge and some issues will require you to contact an internet marketing company. These ones provide professional SEO service and you will be able to offload all this technical junk into their professional hands while you focus on building your empire.
Mobile SEO – responsiveness and AMP
The internet is going mobile and Google will penalize your website if it is not fully responsive and loads fast on mobile devices. Your internet marketing company will often work with your website design company as they will test the mobile version of your website and verify that no critical issues are left unsolved.
Make sure that you use appropriate font sizes for mobile so that the content is easy to read, keep a decent space between clickable elements (most people have 10 thumbs like me) and make sure that the page speed of your site is as fast on mobile as it is on desktop. You can use the same tools as in the pagespeed optimization to test your mobile loading speed and see the list of issues found.
If you are looking into SEO for WordPress, an affordable SEO tool is the AMP plugin. AMP means accelerated mobile pages – the WordPress plugin will create a mobile version of your content automatically and serve this when it detects that the website visitor is using a mobile device.
Inbound and outbound links
Google crawls websites and also links. A way to show Google how relevant your articles are to your website content is to create inbound links. For example, in this article, you will find inbound links for Internet Marketing services which link to our page dedicated to our professional SEO services.
Outbound links to high DA websites which are relevant to your content are a way of showing to Google that your content is relevant as it references trusted websites. For example, in this article, we have referenced Ubersuggest which is extremely popular in the field ofInternet Marketing services and SEO for WordPress.
Call to action
When you are done working on your content and structure for your On-page SEO, you need to insert your CTAs or call to action buttons. These are buttons that will encourage visitors to take any action on your website. For example, on your services page, you could have a button saying “get a quote” linking to a form to be filled. Sometimes all it takes to convert a lead is a little encouragement to your website visitors to take action.
CTAs also help reduce your bounce rate which is a factor that Google looks at to see how useful your content is. If someone looks at one page of your website and then goes away, this counts as a bounced connection. This might indicate that there was nothing worth digging into or that it could be a spammy website that explains the very short interaction with your audience. However, if your audience sees at least 1 other page, it does not add to your bounces and shows meaningful interaction with your content.
Off Page SEO
One way for Google to know that your business is legitimate is through the quality of backlinks you have. Our SEO company offers these professional SEO services. You can get in touch with us if you need assistance.
One way of gaining backlinks and strengthening your use of internet for marketing is to write long informative quality articles containing dofollow links to your website or the URL you wish to point website visitors to. Then, contact a few high DA websites or blogs and apply with them to publish your articles. If they like what you have written, they might publish it on their website and you will gain 1 high-quality backlink (which is worth more than 1000 low-quality ones)
Almost like guest posting, a press release is a media article that contains official statements meant to be shared as an announcement or providing information. These are usually posted on media channels that usually have a high DA and thus great juice for yourInternet Marketing strategy. It is easier for you to contact professional SEO services providers for this type of article as it will save you a lot of time. You will not have to go through immense research and grow your trusted network with media people.
Google stacking is a Grey Hat technique based on the fact that Google will not penalize its own services and products. It involves creating content relevant to your offer on as many Google products available (Youtube, blog, Google sites, etc) and then linking them all together. Then you link the Google site to your own website and Voila!, you passed on the juice of multiple DA90 entities to your own website.
sitemap registration on search console
When your website is ready, you must connect it to Google services and make sure that it gets crawled. This is a must-do for any Internet Marketing services provider. If you are using internet for marketing for your WordPress website and are using a tool like Rank Math or Yoast SEO, you can find the link to your sitemap in the plugin’s settings and paste it on Google Console.
First head to Google Console and start claiming your website by inserting the URL in the URL prefix box.
Then you will copy the HTML tag and paste it into the header of your website. A convenient tool for SEO for WordPress is Headers & footers which is available on the WordPress repository.
When you are done, you can now add the sitemap address which you have in Yoast or Rank Math in your search console. Now google will periodically crawl your website.
Want a bonus tip? Use Rank Math Pro! They have an incredible add-on – Instant indexing. That way, if you edit any part of your website, you don’t need to wait until Google crawls your website again, you can instantly index your new content.
Local SEO with Google my business
Probably one of the most important steps forInternet Marketing services, you must make sure that your brand is seen in your local area as many buyers are more favorable to purchasing from someone or a company which is nearby them. So, don’t wait and head to Google my business and claim your listing. Even if you do not yet rank organically for a keyword, you might show up in the first search results if you are on Google my business.
Social media marketing
Each industry has a definite type of audience. Some are visual, some read informative posts, others both or none. However, 99% of them use a mobile phone and are on at least 1 social media platform. The most important thing to know for efficient internet Marketing services is where is your audience. For example, if you sell jewelry for young adults between the age of 20-27, you might want to explore using Instagram to showcase your products in lifestyle photos. However, if you sell coaching lessons in finance, you might want to be active on LinkedIn and grow your network to reach professionals in your target industry through well-written posts and sharing articles.
Social media marketing is only a part of your marketing effort and add-on to yourInternet Marketing strategy. When you do social media marketing, don’t think ROI. ROI is for your sales strategy and SEO strategy. While you might get sales from social media marketing, these private platforms might just stop working for you at any time for various reasons. For example, it is more difficult to target users on IOS devices in Facebook ads because of the updated privacy settings in these devices. Social media is mainly for awareness and must be backed by strong professional SEO services which is a more sustainable way of building authority.
Keywords research and monitoring
While you did your initial research and are done with your On-page Search engine optimization, you still have to monitor your keywords and new keywords which are trending. Your competitors will do this and will outrank you if they keep optimizing their blogs with new trending keywords. Monitor your keywords and make sure you keep pushing content which people are looking for.
Competitive analysis and monitoring
You might have missed some juicy keywords or some very relevant high DA websites to guest post your content. Your competitors could have an edge over you. Keep track of your competition, see which new keywords they are ranking for, see where they are acquiring new backlinks, and don’t give any slack. It is easier to reach the top than to stay at the top but with the rightInternet Marketing services strategy, your rank will be safe.
BONUS tip: Tap into the new extremely fast growing visual search engine Pinterest
Yes! Pinterest is a search engine and not a social media platform. If you want to boost your Internet Marketing results, Pinterest is definitely the platform for you. Just like Google, it favors new fresh content but the competition is much much less important than on Google and you have a much much greater chance to reach people.
You can have a look at our recent article to learn more about how you can use Pinterest for your business.
Internet Marketing services is a very wide subject and to be able to optimize your website you must go for it from multiple different angles. It requires a compound effort with a complex strategy comprising of multiple actions on diverse platforms to see results. The success of these actions often depends on the strategy mix. For example, you could write killer blogs but without keyword research, they will not rank; Or you can research the right keywords and write killer blogs but if you do not have some Domain authority Google will not favor your content.
If you are overwhelmed with your CORE business and need an internet marketing company to take care of all this backend stuff for you, schedule a free call with us or drop us a message.