A guide to Internet Marketing for Business

Read through our market insights and general industry insights.

A guide to Internet Marketing for Business

Table of Contents

A guide to Internet Marketing for Business

Internet marketing is an umbrella term for marketing products and services online. It includes different methods and platforms used to reach out to customers. Internet marketing for business refers to the strategies used by organizations to reach out to their targeted customers on the web. For a business to do well online, it needs to benefit from excellent visibility. This can happen through internet marketing services or small business SEO including web content, email marketing, social media, online ads, sponsorships, and more.

Internet marketing agencies are of great help to help determine what kind of online marketing services a business should have recourse to. The right mix of online services for businesses would depend on the business model, the types of products and services, the target market segment, and the budget. Search Engine Optimization (SEO) is the process through which the traffic to a website is improved in terms of quality and quantity. SEO can be on-page and off-page as well, both having the same intent, driving traffic to a company’s page.

What is On-page SEO?

After CSS and Javascript optimization, On-Page SEO is the process through which web pages are optimized using specific keywords to improve visibility and traffic. It requires the alignment of page-specific components like title, tags, headings, content, and internal links with integrated keywords. It is important to dedicate meticulous attention to the SEO strategy of your online presence if you want to be rewarded with excellent search engine visibility. The SEO techniques used by Internet Marketing agencies have changed a lot over the decades as user experience gained more importance. Keywords stuffing, for example, used to be the holy grail of SEO. However, with the new algorithms of search engines getting more sophisticated, keyword stuffing might do just the opposite of what it previously was good for. A good on-page SEO will get your page to rank higher based on the quality of the content. The content front should be clear, concise, and not forced. Once the users find that your page’s content adequately answers their queries, your page’s URL will rank higher. 

URL and on-page SEO

The most used search engine, Google, vouches that URL help to understand what a page is about. There are many ways to optimize it. A little keyword search goes a long way. Including a primary keyword in your URL is the stepping stone for search engines to identify your page. Having it placed at the far left in the URL is a little helpful trick. Make it short and easy to read with simple words that people use a lot, you do not need to be very creative here. 

Metas, title tags & headers

Meta and tags are the most important SEO factors, so make that title flashy! The headline that pops up in search results is the title and the summary below it is the meta description. The purpose of your page should be clear there. The title tag is a direct SEO ranking factor but not the metas. The latter, however, plays an important role in determining if a user would want to click on your page, therefore you would want it to clear and compelling.

You should also research the number of characters ideal for metas and titles and stick to it. Using multiple headers on your page will aid in ranking higher. It increases the readability of your content by showing good organization. It also breaks down chunks of texts which are not always attractive to readers. Jot down a few keywords on the headers and you are good to go.

SEO copywriting and satisfying content

Supercharge your content with a good copy! Great content for landing pages will have visitors interested and engaged. This part is not only for search engine rankings but also a potent marketing asset. Internet marketing agencies have great bloggers to help with copywriting. They master the techniques that you need to take your website to the next level.

Coupled with good storytelling content, your web copy will be the determining factor of a potential sale. Search engines want to give users high-quality content to satisfy their queries. The queries generally follow 4 types of search intent, namely, Informational, navigational, commercial, and transactional. Your titles should give an indication of which intent it is providing for, and your content should follow suit. 

Internal linking and image optimization

Internal linking is an important factor of Internet Marketing and also allows search engines to perceive your page as highly credible. It also adds depth to your content through reinforcement of context. User experience is improved as well when you include links in your content. Images are an excellent way to improve your rankings.

Give descriptive names to your image files and make sure credit is given where required. One thing you do not want is to be sued for plagiarism. Your file size should be optimized as well for it to load quickly. Remember, a website with broken links for pictures or images taking too long to load will push your readers away.

What is Off-Page SEO?

If on-page SEO pertains to factors you can change on your website, off-page SEO refers to the page ranking factors outside of your website like backlinks from another page. Off-Page SEO also refers to your promotion methods, link building, and brand mentions.

To optimize your website for your off-page SEO you have to work on the way search engines and users perceive it with regards to credibility, popularity, relevance, and authority. 

The quality and number of backlinks your site has is the main factor of off-page SEO. having sites including links to your page’s content will have search engines granting it more domain authority, boosting your rank! There are various ways you can make this happen. For example, you could try guest blogging, get featured in publications, get your industry peers to share your content, and even feature in podcasts.

Internet marketing agencies would be a great way to help you with backlink hosts, especially if you are a new business. They will have enough contacts to willfully agree to push your content all part of a strong sense of community building. They excel in internet marketing services to ensure your business gets all the visibility it needs.

Domain authority

Domain authority is measured on a scale from 1-100. You are given a domain authority number by search engines depending on the strength of your website. The higher your domain authority, the higher you move in search results. The length of time you have had yu domain name is also a factor to increase your domain authority. The longer you have had it, the better. 

Social promotion

Posts on social media generate a lot of clicks which can increase traffic to your website. The more a post linked to your page is shared, the more visitors you will have on your page. Even if page ranking is not directly linked to social media interactions, they are important off-page seo tactics. Make sure you have posts shared on Twitter, Facebook, LinkedIn and other social platforms to help drive traffic to your page. 

On-Page SEO and Off-Page SEO work together to improve your rankings on search engines. This is why you would want to invest well in having all the elements put together to make it happen. Internet Marketing tactics demand a set of skills that not everyone has, and even if they have it, they will probably not be an expert in all of them.

Internet marketing agencies have SEO consultants and experts cut to do all the tedious work for you. They offer internet marketing services that touch on all the elements required to have your business rank up in google and benefit from good search engines ranks. 

Table of Contents

Our expertise

Send us a message

schedule a call Schedule a call