Planning the redesign of a website can be very daunting, especially because there are so many factors that need to be considered. It’s not only about the aesthetics. It’s also about making sure the site functions well on all devices, keeping it fresh and up-to-date, meeting accessibility standards, and being aware of how users interact with it. But don’t let this blog post intimidate you! We’ll break down the process below so you’ll know exactly what needs to be done for a successful website redesign.
When do you need to redesign a website?
If any of the following apply to you, it’s time for a site redesign:
– Your site looks outdated
– You’re not meeting accessibility standards
– Your site doesn’t function well on all devices
– There’s a problem with your website’s content or design that needs fixing
– Your company is growing and needs a more robust platform
The first step in the process to redesign a website is to create a site map. A site map will help you identify what pages need to be created or updated so the new website will have everything the old one did.
For example, if you want to revamp your blog page, create a new page with blog posts from the old site. If you want to add an FAQ page, go ahead and post what was on your old FAQ page onto this new page. You get the idea! Once you’ve got this done, it’s time to think about designing some web pages! It sounds easy but there are many factors that go into designing a successful webpage – content hierarchy, color scheme, font choices, etc.
How much can the redesign of a website cost?
One of the most intimidating parts of website redesign is the cost. As with any project, it’s difficult to know just how much you’ll spend without doing some research. The cost of a website redesign can vary greatly depending on what you need to be done. For example, if you just want to change the design and logo, that could be less than $1000. If you want to create a whole new site, like adding videos or changing navigation menus, that can cost anywhere from $2000-5000.
Understanding the objective of the website and the audience.
The first thing to do before starting the redesign of a website is to understand the objective of your website and who your audience is. What are you trying to achieve with this redesign? Is it for SEO? Trying to increase conversion rates? Maybe you’re looking to better represent your brand. Once you know what the objective of your website redesign is, then you can start thinking about how best to accomplish that goal.
Next, make sure the site functions well on all devices. It’s important that your site looks good on desktop, tablet, and mobile devices. A user will interact with a website on more than one device, so it’s important that everything is optimized across all mediums. You don’t want them to have an unpleasant experience if they’re on their smartphone or laptop checking out your site.
Also, remember accessibility standards! It’s important for people with disabilities or those using screen readers to be able to access your site easily and without any issues so they can enjoy it just as much as everyone else does. Make sure there are no obstacles in their way when navigating through your site.
Lastly, think about how users interact with the site before adding new features or making changes. If there are parts of the website that users don’t seem interested in or if they’re being ignored by visitors, then it might be time for an update! Sometimes just making small changes can have a big impact on how people perceive and use a website.
Improving the customer journey with UX design
If you want your website visitors to be more engaged with your company, you’ll need to provide them with a good user experience. User experience (UX) design is the process of improving the usability, accessibility, and pleasure provided in the interaction between people and products. This is a very important step in the redesign of a website as your website visitors will feel the improved navigation and it will also contribute to a lower bounce rate.
The goal is to create an experience that feels natural for each individual customer. There are many ways to do this. For example, you can improve navigation by including clearly labeled buttons or adding search bars with autocomplete functionality. You can also make your site more mobile-friendly with a responsive design so it will look good on any device.
Making sure the website is on brand.
If you’re planning the redesign of a website, it’s important to make sure your website is in line with the rest of your branding. This includes the colors, logo, and typography. It may be tempting to try out new fonts or to switch up the color scheme, but that can be risky! You want to stick with what you know works best for your brand.
Redesigning a website without losing any SEO results.
When redesigning a website, you want to keep all SEO results in mind. The key to success when redesigning a website is to not lose any of your previous rankings when it comes to SEO. Google places a lot of importance on content and keywords when it ranks websites. When you’re creating new content for your redesigned site, make sure you use the same keywords and topics that were ranking well before the redesign. This will help your site rank higher than before and continue to do so in the future.
Pages or posts which are staying should have the same URL as on the old website and those you are deleting should be redirected to another page so as not to lose the traffic. Read more about search engine optimization and digital marketing.
Competitive analysis for website Redesign.
Before you begin, you want to make sure that your website is competitive. What does it offer that other websites don’t? Does it have the latest web design trends?
If your competitive analysis doesn’t show any weaknesses, you can move on to the next step.
However, if you do find some weaknesses in the current website’s design or features, you’ll need to address them before moving on with other parts of the process. You’ll also want to keep in mind how people are interacting with the site; what they like and don’t like about it; what parts are easy to navigate; and other important details about how they interact with your website.
Content writing to outrank your competitors’ websites.
One of the best ways to get your website ranked higher in search engine results is by including lots of high-value, keyword-rich content that will engage your readers. You can also include a lot of content about how to use certain products, which provides a great user experience and helps drive conversions for your business.
It’s important to remember that you should only post written content about things you feel confident about–don’t try to fool people into thinking you know more than you do. Be honest with yourself and your readers.
Creating awareness around the launch of the new website.
When it comes to a website redesign, there are two main approaches to take: the slow and steady approach or an all-at-once approach. Which one you choose will depend on your company and its current status. A successful website overhaul starts with establishing awareness around the launch of the new site.
The next step in planning a successful website redesign is determining if you want to use a full timeline or a staggered timeline. The full timeline method will involve launching your new site at the same time as sending out emails about it, issuing press releases about it, updating news feeds with posts on it, and so on.
The staggered timeline approach will involve gradually rolling out your new site through different channels while slowly phasing out old content from each channel. For example, you might have a post go live on Facebook announcing the change while also making sure that old posts are being deleted from Facebook at the same time.
It’s also important to determine what type of design process you would like to take: waterfall design or agile design. In an agile design process, requirements are broken down into short sprints where feedback is continuously incorporated throughout the process. This allows for greater flexibility during development and helps avoid issues later on when teams get too far ahead without having enough feedback or collaboration from other members of their
Conclusion
Contact our website design agency by email at hello@arnaud-brunel.com or fill in our online form to get a quote for your redesign of a website.
You can also schedule a call and tell us about your project. We will answer your questions and provide you with professional suggestions.
