Like in any other place in the world, businesses in Cape town need exposure online to reach their audience. Search engine optimisation in Cape Town focuses both on the local presence (local SEO) and the international presence (international SEO. Both fall under the same umbrella of search engine optimisation but consist of very different and specific strategies.
What is Search engine optimisation?
Search engine optimisation is the process of improving your website’s visibility on Search Engine Results Pages (SERPs) by improving the likelihood that your website appears on search result pages when users search for keywords or a specific term. It encompasses the entire internet ecosystem – from search engine algorithms to optimizing your website for mobile devices and social media engagement. Search engine optimisation well done can generate massive organic traffic to your website.
What are the tasks that fall under search engine optimisation?
SEO consists of both on-page and off-page optimization. On-page optimization refers to improving the content and the usability of your website to rank higher on search engine result pages. Off-page optimization refers to optimizing your website for off-page SEO factors like backlinks(link building), site architecture, quality content(keyword research), and inbound links.
Why do businesses in Cape Town need search engine optimisation?
Search engine optimisation is an essential part of marketing for Cape Town businesses. Competition is next door and without the proper implementation of SEO good practices, a business is as good as invisible.
Most businesses in Cape Town have an online presence and most people search on Google or on social media platforms when they need anything. This is why it is important to make sure that your business is correctly represented on all these platforms.
Having a branded presence on these platforms is not enough though. You would need to be easily discoverable. That means that when people look up for your services, for example, your company should show up on the front page.
A very common saying among digital marketers is “there’s no better place to hide a body than on the 2nd page of google’s search results”. This is because information is readily available online nowadays and people almost never even go to page 2 of Google.
Making sure that your website is fully optimised and running an SEO campaign as part of your digital marketing will help your business rank for multiple keywords and eventually place you on the first page of Google for some of them, depending on how good your SEO agency is.
How can I get a free audit of my website’s SEO?
A free SEO audit is an excellent way for you to get a general overview of your website’s current SEO situation. The audit will show you what you need to do to get your website on the first page of Google and other search engines.
There are many tools that you can use, however many of them are expensive and used by digital marketing agencies mainly.SEO company AB Designs has a free website audit tool which you can use. You can also email us for a more thorough analysis.
What is local SEO optimisation?
Local SEO services and SEO strategies are focused on improving your website’s visibility in your local area. To do this, your website must be optimized to rank highly in local search results for queries that are related to your business. You can also benefit from off-page SEO by optimizing your website for local keywords and phrases.
The first thing you need to do to make sure that your business has a presence in your area is to register for a Google business account. There are also a lot of listing locations that will provide your NAP to Google and increase your position locally.
How to approach Local SEO in Cape Town?
Cape Town is a diverse city with many neighborhoods and geographic areas influenced by many cultures. To be sure your website shows up in the right neighborhood, you need to approach local SEO by focusing on your area or locality. This means optimizing your website for your location or neighborhood.
For example, if your business is located in Tableview, you should target this region rather than the larger region of Cape Town or South Africa.
How much does search engine optimisation cost in Cape town?
The cost of search engine optimization varies greatly from business to business and from client to client. It all depends on your budget, the complexity of your website, and the amount of work required.
However, search engine optimisation rates usually start from R15,000.
FAQs
How long does it take to get ranked on page 1 of Google?
It is a long term strategy and can take up to six months for your website to get from page 3 to page 1 of Google and other major search engines. but this depends on the level of competition in your industry.
What is Google’s ranking algorithm?
Google’s ranking algorithm is a complex system that ranks websites based on how well they are related to search terms. Google uses a combination of algorithms and Webmaster guidelines to create its ranking algorithm.
Where do I get a free SEO audit?
There are many SEO companies in Cape Town that can help you get a free SEO audit of your website. Get in touch with us for a free SEO audit.
For more information on SEO in South Africa, Cape Town SEO, Website Audit in Cape Town, Website Auditing in Cape Town, Digital Marketing in Cape Town, SEO in Cape Town, PPC in Cape Town, Search Engine Optimization (SEO), Website Audit, and SEO in Cape Town, you can send us an email at hello@arnaud-brunel.com
