Wanting to design a website for lawyers or looking for web design agency offering website design for law firms? In this article, we’re going to cover 10 tips to help you create a website design for the legal sector or law group that will impress clients, be easy to use, and make your company look professional.
Create a memorable logo for your legal website design
Your logo is among the most important elements of your digital marketing strategy and brand identity. Consider getting professional help to ensure you end up with a unique and memorable logo. Your logo should be visible on all pages of your website and it should also be used on all other marketing collateral like business cards and letterheads.
The color scheme you choose can affect how visitors perceive your firm’s professionalism and competence. For example, if you want to convey trustworthiness, you may want to use blue instead of red. If there is any doubt, you can stick to conservative colors like blue, gray, green, or black. Use bold colors to highlight the most important features on your site; don’t use them excessively as they can distract visitors from the content on your site.
Create an engaging landing page for your website for lawyers
If a person lands on your site’s home page, you’ve got about five seconds to capture their attention before they move on — but the vast majority of people don’t get that far. Most visitors arrive at individual pages such as practice area pages via search results or other links, so each page is effectively a home page for them.
Make sure every page is high quality and, has its own introduction and make sure it’s compelling enough to keep people reading. Don’t worry about repeating yourself from page to page; odds are you won’t be repeating often enough for it to become annoying.
Use subheadings, bullet points and short paragraphs. People tend to scan text, picking out keywords and phrases. Make it easy for them by breaking up text into digestible chunks with short paragraphs, bullet points and subheadings that tell readers what the content is about.
Use images where possible. A picture really can be worth a thousand words, as long as it doesn’t undermine your message.
Include legal jargon on your website design for law firms
Law firms want their prospective clients to know they understand the ins and outs of their field, so include some legal jargon on your site. Pick out some technical terms that will help you convey your expertise (and make sure you really know what they mean). Include them on your About page or on the pages that detail the services you offer. That way, potential clients will see these keywords and feel confident in your knowledge.
Have an attorney write all of your content. This industry requires so much attention to detail. For example, a lawyer in criminal defense will need totally different content compared to a divorce attorney. It’s best if an attorney writes all of your content – from blog posts to service descriptions and everything in between.
This will ensure each aspect of your site is accurate and free from any errors that could harm your credibility. A professional copywriter who specializes in this type of work can also be helpful.
Use web-friendly fonts in your design
One of the most important aspects of a law site design is making sure it’s easy to read. You want to make your website as easy to read and understand as possible because that will lead to more potential clients. One way you can do this is by using fonts that are web-friendly.
Web-friendly fonts are fonts that are:
- Extra large
- Serif instead of sans serif
- Easily readable on a screen
Clear, simple fonts are what you should be looking for when designing your site with these tips in mind. Using the same fonts on social media will also create m=better consistency for your brand across the different platforms.
Design with the user in mind (consider their comfort and usability while designing)
Designing a website for lawyers with the user in mind is an important element of law firm website design. Consider how someone will use your website when designing it; make sure they can find their way around easily, that nothing is too cluttered, or that they don’t have to scroll down a never-ending page just to find the information they’re looking for.
Using lots of white space and clean layouts will improve the look of your site and make it more inviting for people to spend time on your site.
It’s also important to consider how easy your content is to read.
Many law firms use legal jargon in their content; however, if you want more people to understand what you are saying, you should choose a font style that is easier to read. Your goal is not only to help clients but also potential employees find information quickly and without confusion.
Content marketing is also essential as it will help you create content that is interesting and also useful to your audience. Returning website visitors or engagement from visitors sends good signals to Google.
Make sure your site works well on all devices (mobile device, tablet, laptop, desktop computer)
If you want your clients to be able to access the information on your website, you need to make sure they can do so at any time, on any device. This means making sure that your site is always up-to-date and optimized for different screen sizes for the best user experience.
Ensure your website design for law firms is secure
Any website that handles sensitive information needs to be secure. This means that the site has been vetted and certified as being safe by an independent third party. On most browsers, this will mean that the webpage’s address starts with “https” rather than “http.”
Users can also look for a padlock icon in the address bar of their browser to indicate that the site is safe. You’ll want to add this padlock icon on any pages where users enter sensitive information, such as personal data or credit card information. This is done by installing a valid SSL certificate.
Optimize for SEO (search engine optimization).
Use keywords throughout your website that people searching for legal services might use (e.g., a divorce lawyer or affordable bankruptcy lawyer). You can find keywords by checking out the websites of competing firms or by using online marketing tools like SEMrush or Moz Keyword Explorer. Keyword-rich text will help you strengthen your online presence.
It is advisable to contact a search engine optimisation agency to help you with this as this can get very technical. Running a SEO campaign ensures that you rank on Google and can help to outrank your competitors.
Keep things simple by using fewer colors
The legal industry is a very serious industry. Therefore, it’s important to keep things simple and professional by using fewer colors in your site design. Generally, the three most popular colors are black, navy blue, and white. These colors are used because they’re the safest choices and will allow you to create a clean site with plenty of room on each page.
Work with a web designer who is familiar with the law industry
If you’re interested in a website design for law firms, work with a web designer who is familiar with the law industry and the legal market. The last thing you want to do is hire an inexperienced web designer, who will create something that looks out of place or doesn’t reflect your business.
Designers who are knowledgeable about the law industry can offer a lot of guidance and insight when it comes to designing your website. They can help you choose what type of theme you want, including which images or text you want to use on your homepage. They can also help you decide on the perfect fonts, colors, and layout for your site.
Regardless of how experienced they are, all web designers should be able to incorporate these 10 tips into any website design they create.
AB Designs provides website design for law firms and designs websites for lawyers. Get in touch and send an email to hello@arnaud-brunel.com.
