LinkedIn company page management is about how to efficiently use the tools of the platform, by admins, to create and curate content, boosting the company’s assets online and reaching out to the target audience. A LinkedIn Company page is where a business can promote its products and services, creating a community with which it can share important information. It is the bridge connecting a company to its audience and hence has to be efficiently maintained and managed. A successful LinkedIn page management would lead a business to increase its Return on Investment by using the platform at its full potential.
Importance of a LinkedIn page for business
In today’s world, the corporate identity is more than just a logo and a name, it encompasses all the activities of the company to which the consumer or any other stakeholder can relate. The LinkedIn company page would allow members to discover, learn more about, and engage with an institution.
A LinkedIn company page provides a business with the opportunity to increase its ROI by promoting its products and services on the platform. Not only can a business reach out to its potential customers via LinkedIn, but it can also recruit new talents, share important updates, attract new business opportunities but also strengthen and empower its employees to act as ambassadors, portraying the company as a strong entity with heightened credibility.
Whether it is for a small or medium company or a fully-fledged large corporation, the business page on LinkedIn is a powerful display of the company’s assets and brand identity. It will have all the important information which would usually feature on the company’s website and more, condensed in a single page. A well-managed business page on LinkedIn would allow the company to even receive alerts if it is mentioned in a post and measure the effectiveness of its updates in a timely manner.
Best Ways to Optimize LinkedIn Company Page
Optimizing a company page on LinkedIn would ensure a company is reaping all the benefits of the platform. A compelling LinkedIn page will have you reach out to a greater audience by having a digital presence well established as a thought leader in the respective industry. An efficacious LinkedIn company page management would aid a business to hone the benefits of the platform in various ways.
Appropriate profile picture and banner
It is true that the first impression lasts. Since they are the first things that members would see when they visit a company page, it is important to hence having the right profile image and banner at the top of your LinkedIn company page to make it interesting.
An ‘About Us’ section written in the brand’s tone
A concise, yet precise, description of the company tells members all they need to know about the business in a simple language resonating with the company’s voice. This section needs to educate the visitors of the page on what this company is, its products and services, the values it lives by, and the goals it wants to reach, ultimately.
A complete page with filled out key fields
A complete company profile would receive more visitors than an incomplete one. Hence, it is of prime importance to optimize the company page by having information like the URL, the address and contact details, the size of the company, the industry it evolves, and even the size of the company amongst others. Having a completed profile will make your profile more discoverable to people searching LinkedIn for brands like yours.
Post, Post, and Keep Posting
The keyword is ‘engage’! and one of the most potent ways to do so is to post/share content on the company page. Content to which followers can relate and through which the company would be delivering a clear message. Posting also pertains to engaging with vendors, associates, and employees via the page. Whether it is through a comment thread on a shared article or post or by endorsing or testimonials, the LinkedIn company page must have a human feel in order to engage with potential collaborators and maintain existing ones.
LinkedIn Company Page Management
LinkedIn as a marketing tool is a whole job in itself. Having a dedicated team or having admins to handle the business page would mean, having this whole powerful marketing tool taken care of. Literally a weight off the shoulder. Community managers and paid admins are professionals who take care of the company’s presence on the platform and ensure that it is not missing out on any potential audience reach or even business collaboration.
LinkedIn page management services
Managing a LinkedIn company profile requires a business to be online and alert around the clock and demands a fairly high level of LinkedIn-centric community management. LinkedIn page management services would make the bulky tasks of having to create content, post, share and engage with the stakeholders feel lighter.
From Ad Targeting to B2B Lead generations, LinkedIn page management services take the load off businesses while getting the job done up to the company’s expectations. LinkedIn page management services would accompany the business from the conception of the LinkedIn company page and spearhead it towards the company’s goals.